In 2018, the US Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA), effectively lifting the ban on sports betting and paving the way for states to legalize and regulate the industry on their own.
Today, more than half the country (34 states and Washington D.C.) has legalized some form of sports betting, unlocking a new source of tax revenue and creating jobs within the industry directly as well as in peripheral sectors.
And now, with the proliferation of mobile technology, internet connectedness and sports streaming, fans can watch their favorite teams and see how their bets play out in real-time. It is making for unrivaled entertainment and a truly immersive experience.
The Aftermath of the Supreme Court’s Ruling to Lift the Ban on Sports Betting
As the sports betting industry continues to evolve in America, states and sportsbook operators must work together to provide an enhanced experience for enthusiasts. By providing a clear regulatory framework and transparent rules, states can legalize, regulate and tax this activity that grows more popular by the day.
You can visit World Sports Network (WSN) for a comprehensive review of sports betting in USA and a breakdown of the legality in each state. You can gain knowledge as you research in-depth analyses of the major legal sportsbooks, recent sports news, betting data and match previews, as well as learn about the best odds and expert predictions for hundreds of sporting events.
The Prevalence of Video Subscription Services in the US
According to Kantar, the world’s leading data, insights and consulting company, and their solution for measuring streaming service subscription levels, Entertainment on Demand, 85% of US households have a video subscription service.
The inevitable decline of cable television is leading to more interest in sports streaming from both consumers and providers. There has also been a steady uptrend in consumers canceling their subscriptions or services because they can’t watch the sports matches or events that they want.
Leveraging Data Analytics to Gauge Interest in Sports Streaming
By using Google Trends data to analyze the most-searched-for sports, the popular virtual private network (VPN) provider, ExpressVPN provided an overview of sports streaming interest in the United States.
The data showed which sports residents in each state are most interested in streaming. Perhaps not surprisingly, football and basketball dominate throughout America, as residents in 30 states searched “stream basketball” and people from 19 states searched “stream football.” The only outlier was Minnesota, where fans from the North Star State searched for hockey streams above all other sports.
The Future of Streaming Sports
While live-streaming sports is gaining traction, only a handful of platforms offer live games today, most of which have exclusive rights with certain sports and leagues.
Apple TV and Major League Soccer (MLS), for example, have teamed up for a direct-to-consumer product that allows fans to watch every soccer match without any restrictions like local blackouts. The agreement, which is worth an estimated $2.5 billion over 10 years, will see the MLS receive at least $250 million per season from Apple.
Apple’s Senior Vice President of Services, Eddy Cue, acknowledged that with the future of streaming, there’s never been a better time to be a sports fan. “We have an opportunity with this partnership to make the experience a lot better for fans,” Cue said, “and help grow the sport and the league in the US and beyond.”
How Technology Will Streamline Sports Betting in America and Abroad
The industry can offer a smooth and engaging betting experience to all fans by embracing technology, putting in place strict laws, and encouraging teamwork between state legislatures and sportsbooks. Here are some of the innovations and key aspects that will greatly enhance the sports betting experience in the USA:
- Mobile applications and online platforms: With virtually every adult owning a smartphone and/or a computer, there’s never been an easier or more accessible time to participate in online activities. Bettors can place wagers from home or on the go.
- Data-driven insights and advanced analytics: Sportsbooks may provide more precise odds and forecasts by using technology to examine historical data, present trends and player information. In addition to helping the bettors, this promotes a fair and open betting environment.
- Comprehensive regulatory framework: This will promote responsible gaming, safeguard consumer protection and mitigate fraudulent activity. The sector may preserve its integrity and increase user trust by putting in place stringent licensing standards and monitoring processes.
- Sports leagues, teams and bookmakers working together: It is possible to easily include sports betting into the whole sporting experience by establishing partnerships. This may consist of elements that increase sports fans’ overall involvement and enjoyment, such as live in-game betting, individualized suggestions and special offers.